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This program is suitable for sales professionals, business development managers, marketing professionals, and entrepreneurs who are responsible for managing leads and driving sales growth.
Effective lead management is critical for businesses to convert prospects into customers and drive revenue growth. This program is designed to equip participants with the strategies, tools, and best practices needed to successfully manage leads throughout the sales pipeline. Whether you’re a sales professional, business owner, or marketer, mastering lead management is essential for maximizing sales opportunities and enhancing business success.
Effective lead generation and lead management is one of the key processes in the sales process. A lead is an individual in an organization who has taken interest in the products and services of another organization. In this module, an attempt has been made to emphasize on the concept of lead management and its importance.
The final objective of any sales person is to convert as many leads as possible into sales. For achieving that, it is not only enough to generate leads on a continuous basis. The real challenge lies in managing these leads so that they do not cool off. Efficient lead management includes activities like generating leads, qualifying leads, rating and assigning leads, archiving leads, rejecting futile leads and finally converting leads into opportunities and opportunities into sales.
